At the highest level, Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email and mobile applications. Using these online media channels, digital marketing is a way for companies to support goods, services and products.
Benefits
Low cost
Huge return on investment
Easy to measure
Easy to adjust
Brand development
Easy to share
Precise targeting
Greater engagement
| Content | Description | No. of sessions | ||
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Online Opportunity
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The online Opportunity |
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Type web presence |
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Importance of web presence |
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URL Structure (Web Presence) |
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Importance of Website |
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Types of website |
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Basics of website development |
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| Content | Description | No. of sessions | ||
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SEO ( search engine optimization )
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SEO
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2 |
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On-Page SEO |
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Off-Page Seo |
2 |
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Factors of SEO (Secret Checklist)
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Ecosystem of Websites |
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Networking in websites |
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| Content | Description | No. of sessions | ||
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Starting your journey |
How google search works |
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Come across in searches |
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Google analytics and its dashboard |
2 |
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Search campaigns improvisation |
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| Content | Description | No. of sessions | ||
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Get noticed through digital marketing |
SMO (Search Engine Optimization) |
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Types of social medias |
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Strategy development in social media optimization |
2 |
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Market Research |
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Email Marketing |
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| Content | Description | No. of sessions | ||
|---|---|---|---|---|
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Content Writing
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Content Writing For Blog/ Email/ Poster etc. |
1 |
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Copy Writing |
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| Content | Description | No. of sessions | ||
|---|---|---|---|---|
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SMM (Social Media Marketing ) |
YouTube Marketing |
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App Marketing |
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Google Adwords |
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Facebook Marketing |
2 |
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Instagram Marketing |
1 |
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Linkedin Marketing |
1 |
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Webmaster Tools |
2 |
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Twitter Ads |
1 |
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Branding |
1 |
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Audience Targeting |
2 |
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Video Marketing |
1 |
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Quora |
1 |
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